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Shalamov V.V. [Technologies for forming the image of a political actor in social networks] Political Science and Technology, 2022, Vol. 2, Iss. 3 Available at: https://politicjournal.ru/PDF/02PK322.pdf (in Russian).

Technologies for forming the image of a political actor in social networks

Shalamov Valentin Viktorovich
Russian State Social University, Moscow, Russia
E-mail: vvshalamov@yandex.ru

Abstract. The issue raised in the scientific article «Technologies for forming the image of a political actor in social networks» is of particular interest and corresponds to the direction of research in the specialty «Political institutions, processes and technologies». Attention is focused on the current state of the political development of society, the positions and opinions of political scientists are studied, taking into account the socio-cultural and political life of our society in the context of the problem raised. The paper explores the issues of forming a technology that describes the process of forming the image of a political actor in social networks using various methods and tools of online marketing. The article states that this technology includes the analysis and study of the target audience, the definition of the main characteristics and needs, the choice of optimal communication channels and the development of content that best suits the interests and preferences of the audience. For the effective use of these technologies, it is necessary to take into account the specifics of the target audience and the personality of a political actor. In addition, you need to constantly monitor changes in social media and adapt your strategy accordingly. In general, the technologies for forming the image of a political actor in social networks are an important tool of modern political communication, which requires constant adaptation and improvement. The article also considered examples of the study of technologies for forming the image of political actors in social networks, and gave appropriate recommendations. The conclusion emphasizes that the technologies for forming the image of a political actor in social networks are an important component of modern political communication, but their effectiveness depends on many factors and requires constant adaptation and improvement.

Keywords: actor; policy; methods; technologies; social media; image; audience; political processes

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